Equine Union International™
From Survival to Scaling
How Much of Your Time and Money Are You Leaving on the Table?
Three trainings in one: nervous system regulation, ethical equine connection, and business scaling.
For medical, mental health, and wellness professionals. We help you land contracts for experiences in nature with schools, nonprofits, and financial institutions, so the profit from one sale surpasses dozens of 1:1 sessions.
Caring about your clients means investing in your learning.
$12,000
in experiences sold to organizations in a single day, including one team's $7,700 experience.
Now imagine what one contract could do for your practice.
- ✓ Buy back your time
- ✓ Proven with real organizations
- ✓ Online, start anytime
- ✓ About 3 hours a week of learning
- ✓ Get seen online: one of my reels reached 313,800 views, no paid ads
Real numbers. This is how it could look for you.
$7,700
one 6-hour team experience
$6,400
one 3-hour experience
$2,400
one 90-minute experience
Repeat contracts
Youth organizations, school programs, financial institutions, therapist groups, and assisted living communities
500+
clients served in one wellness program
313,800 views
and 16,444 likes on one horse reel, 100% organic, no paid ads
Let's do the math
60 hours
of 1:1 sessions at $125
=
6 hours
one team experience at $7,700
How much of your time and money are you leaving on the table this year?
Example only. Your results depend on your pricing, costs, effort, and market.
You have a practice. You have clients who love your work. But every dollar still comes one session, one client at a time.
Your time is your most valuable asset. Yet many of you spend nights on insurance paperwork, only to be barely reimbursed for it. And many of you spend your days indoors, in back-to-back 1:1 sessions, wishing there were new ways to deepen your clients' outcomes.
Meanwhile, schools, nonprofits, financial institutions, mental health organizations, and senior living communities have budgets set aside for exactly the kind of experiences in nature you can lead. Most practitioners just don't know how to package, price, and present their work to them.
And the timing has never been better. The world is recognizing what nature does for nervous system health, mental health, and physical health, and more people are craving hands-on experiences that help them unplug and reconnect.
That's what we'll do together. I've done it in wellness, in nutrition, and with horses.
You'll still care for your 1:1 clients. In fact, this enhances their outcomes.
How you'll get there, with us
With or without your own horses, land, or nature facility. No horse experience needed. And not every experience needs horses. We lead experiences without horses too.
1
Your story and your offer
We get clear on your story, the reason organizations trust you. Then we turn your specialty into a hands-on experience in nature they want to buy.
2
Your connection
We match your specialty with organizations that are eager to pay you.
3
You're their trusted professional
Organizations come back to you, with our templates and AI tools behind you.
4
You scale
Your growth scales with bigger contracts and content that gets you seen online, and you start exploring government contracts with us.
You are now the trusted professional. The one they come back to. The one they choose. That's how you go from survival to scaling.
This is what happens when organizations love what you do
The director of a government-funded youth organization now emails me: "We have this amount in our budget. Can you create something for us?" I don't even have to ask. And they pay the full amount as soon as they book.
How your clients will feel at your experiences
From a group of mental health professionals, after one somatic release session:
"Wow, what just happened? I don't want to leave."
Before they even leave, they're offering their email, their phone number, and a review. You don't have to ask.
They might even text you on the way home: "That experience is all we could talk about the whole way back."
All from one group, after one session. That's what it feels like to be the trusted professional.
Making money, enjoying nature, and giving back, all in the same move
When you land a contract with an organization you choose, people get support they wouldn't otherwise have. And every experience can give back to a cause close to your heart.
Caring about your clients means investing in your learning
Your 1:1 clients still matter
Caring means always learning, always investing in yourself and in new ways to enhance your clients' outcomes. That's where the breakthroughs happen. And it puts good money in your pocket.
- Contracts protect your 1:1s. Steady income means no more squeezing in back-to-back sessions to cover the bills, so you have more to give the clients you already love.
- Groups bring you new 1:1 clients. Programs with schools, teams, and nonprofits introduce you to people who later book private sessions with you.
- Better outcomes for your 1:1 clients, and for you. The experiences you create come into your 1:1 sessions too, within your own scope of practice. And leading them, out in nature, supports your own wellness along the way. You lead it, and you live it.
We're buying back your time. Doing less, for more.
What organizations and professionals say
"Today, our frontline leads team had the opportunity to participate in a truly unique leadership and team building experience... This session was calming, insightful, and deeply connective... Experiences like this remind us that leadership, trust, and communication often speak loudest without words."
"What an excellent afternoon for our team. It was the perfect opportunity to come together, get out of our comfort zones, and challenge the go-to mechanisms we use when working through our everyday projects. The lessons learned were incredibly applicable to where we are headed as a team."
"Dena is such an excellent leader and made our experience beautiful, exhilarating, and safe... Thank you for a wealth of experience and knowledge shared. We will be passing the lessons on."
"We all left feeling more embodied and connected... I would highly recommend this experience to anyone."
Why learn this from me?
- Sold $12,000 in a single day, including one team's $7,700 VIP experience
- Repeat contracts with several organizations
- 500+ clients served in one wellness program
- A horse reel that reached 313,800 views and 16,444 likes, 100% organic, no paid ads
- 38 years in sales, starting at age 16, and named Rookie of the Year at the first company where I learned to sell
- Founder of Equine Union International™ and Forest Acres, a private retreat sanctuary in Western New York
- Collaborations in New York, California, Illinois, Pennsylvania, and Costa Rica
- Certified Equine-Assisted Learning (EAL) Facilitator and Certified Yoga Instructor
- Speaker, Rotary Club of Jamestown
- Speaker and presenter, Hall of Champions at the Kentucky Horse Park
As seen in: CCSTV, PBS's Tapestry, Executive's Diary magazine, and Influential Women.
This program is essentially THREE TRAININGS IN ONE:
✦Nervous system regulation
Skills you'll use with your clients and in your own life, inside and outside the barn.
✦Ethical equine connection
Our horses-first approach. Practice with horses and submit your videos to me for feedback. Your Equine Union International™ EAL Certification is included, earned by video assessment.
✦Business scaling
Your signature experience, pricing, collaborations, and content that gets you seen online and goes viral.
Ways to work with me
1 · Online, start anytime
The Program
Ongoing support, from home, at your own pace.
Three trainings in one: nervous system regulation, ethical equine connection, and business scaling.
Your first organization contracts, learned online.
Picture steady contract income, more people served, and room to breathe between sessions. We take you there step by step: get clear on your offer, become the professional organizations trust, and scale. About 3 hours a week, including one live call, from anywhere.
Fill-in-the-blank templates, so you never start from scratch:
- EAL certification included, earned by video assessment
- Insurance checklist, so you know what to have covered, plus an insurance carrier we recommend
- Waivers: liability, medical, and media release
- Agreement templates, based on agreements we've used with farms
- Scripts to connect with organizations, plus AI tools
- Weekly live group calls and a private community
- Explore government contracts with us
- Content that gets you seen: how my horse reel reached 313,800 views and 16,444 likes, 100% organic, no paid ads, and how to turn views like that into bookings
Templates are a starting point. Have your own attorney review them for your state and situation.
$3,800
Join the Program2 · In person
Costa Rica Immersion
One immersive week in person, plus 30 days of coaching.
Three trainings in one: nervous system regulation, ethical equine connection, and business scaling.
7 nights in Costa Rica, where you learn to lead equine-assisted experiences hands-on, with the horses, and earn your Equine Union International™ EAL Certification in person. A small group of 10 women. Kindred Spirits, in the mountains near Puerto Viejo, Costa Rica, March 27 – April 3, 2027.
Your investment
$4,000
shared room ($4,700 private)
Also coming in May 2027: Return to Freedom Wild Horse Sanctuary in Lompoc, California. Ask to join the waitlist on your call.
My promise: By week 4, you'll have your offer, your list of 25 organizations, and your message ready to send. If not, we'll work with you until you do.
Questions
Can I lead experiences without horses?
Yes, the choice is yours. We lead experiences without horses, like somatic release, forest and nature recovery immersions, and creativity experiences.
Do I need horses?
No. This works with or without your own horses, land, or nature facility. And when you do use horses, no horse experience is needed.
Is the EAL certification separate?
It's included either way. In the online program, you earn your Equine Union International™ EAL Certification by video assessment. In the Costa Rica immersion, you earn it in person, hands-on with the horses.
How does the video assessment work?
You complete the program's safety and ethics lessons, then submit videos of yourself leading a session: helping the person settle first, reading the horse's signals and letting the horse choose, and keeping a safe setup with no round pens, whips, or force. I review every video and give written feedback, and you can redo any part until it's ready. Then you receive your certification.
When working with horses, what does that look like?
Many equine-assisted certifications are online-only or packed into a weekend, with little or no training in safety. Ours is built differently. Because we're nervous system specialists, we start with the person, not the horse. You learn regulation skills you'll use with clients and in your own life, inside and outside the barn.
Ethics always come first. We first help regulate the individual, then introduce them into the presence of the horse. The horse is never forced to do anything. We don't use flags, whips, round pens, separation, or any training tactics. We simply allow the horse to choose whether or not a connection is made.
Caring about your clients gives back, too
When you care for your clients this way, you give back at the same time, and you become part of a community of your choice.
Ready to buy back your time?
Every week you wait is another week of back-to-back sessions. Your first organization contract could be closer than you think.
Join the ProgramHave questions first?
Book a Coffee Call with Me
Equine Union International™ · equineunioninternational.com